Sick duolingo app icons: Why is the Duolingo Owl Suddenly Sick? A Marketing Ploy for Attention The Duolingo owl, known for its chipper green appearance, has recently taken on a sickly look, causing concern among users.
However, this change is no accident – it’s a calculated marketing strategy by the language learning app to generate buzz and attention.
Duolingo’s History of Altering Its App Icon
This isn’t the first time Duolingo has altered its app icon to create a reaction. In October 2023, they made the owl appear to be melting, which also caught users off guard.
By making changes to their recognizable mascot, Duolingo is able to stand out and get people talking about their platform.
The Novelty Effect and User Engagement
The sudden change in the owl’s appearance taps into the novelty effect, which states that new or unfamiliar stimuli can increase engagement and motivation.
By presenting users with an unexpected icon, Duolingo aims to boost their interest and interaction with the app.
Subscription Options to Change the Icon
For those who aren’t fans of the sick owl look, there is an option to change the icon if you are a Super Duolingo or Duolingo Max subscriber.
This provides an incentive for users to upgrade their subscription to regain the familiar, healthy appearance of the beloved mascot.
The Effectiveness of Duolingo’s Approach
Despite the popular narrative of trying to be “wholesome” to consumers, Duolingo’s passive-aggressive guilt marketing tactics seem to be working.
The company has reported significant growth in daily active users and revenue, suggesting that their bold marketing moves are paying off.
In conclusion, the sickly appearance of the Duolingo owl is not a cause for concern, but rather a clever marketing ploy to generate attention and engagement.
By tapping into the novelty effect and providing subscription options to change the icon, Duolingo continues to push the boundaries of what a language learning app can do.
