Sick duolingo app icon : Duolingo’s recent app icon redesign featuring its mascot, Duo the Owl, has sparked significant concern and criticism among users. The new icon portrays Duo with red eyes, a sweaty brow, and a runny beak, giving the impression that he is unwell.
This change has led to a wave of reactions on social media, with some users expressing distress, stating that the icon is “disgusting” and even triggering panic attacks for some. One user remarked, “I actually had a panic attack,” while another said, “I don’t want anything that disgusting on my home screen” .
The Marketing Strategy Behind the Change
Despite the backlash, many users have recognized this redesign as part of Duolingo’s marketing strategy to engage users.
The company has a history of employing eye-catching and sometimes unsettling designs to encourage app usage. For instance, in previous instances, Duo has appeared with heavy bags under his eyes or even in a melting state, all intended to prompt users to open the app and complete their lessons .
A Reddit user noted, “They’re trying to get people to post online about the app and it’s working quite well,” highlighting the effectiveness of this approach in generating buzz .
How to Change the Icon
For those who find the new “sick” Duo icon unappealing, there are options to change it.
Users subscribed to Super Duolingo or Duolingo Max can switch to a multicolored themed icon by tapping the Duo icon in the app, scrolling down to “Super App Icon” or “Max App Icon,” and selecting “Turn On.”
Additionally, members of Duolingo’s Streak Society can customize their app logo to an orange Duo with burning eyes by following similar steps. To join the Streak Society, users must maintain a streak of app usage for at least 50 days .
Conclusion
While the new app icon has caused concern among users, it serves as a reminder of Duolingo’s innovative and sometimes controversial marketing tactics.
The company aims to keep users engaged and motivated to continue their language learning journey, even if it means presenting Duo in a less-than-ideal light. As the discussion continues, users can take advantage of customization options to tailor their app experience.
