hot wheels mschf Mattel and MSCHF Create a Beater Toy Car

hot wheels mschf :  Mattel and MSCHF Create a Beater Toy Car That’s Too Cool to Roll Hot Wheels has teamed up with art collective MSCHF to release a truly unique collectible—a 1:64 scale toy car called “Not Wheels.”

This new model is a playful tribute to the beat-up cars that many of us had as our first ride. If you remember your old beater with a mix of nostalgia and chuckles, this toy is sure to hit the mark.

A Love Letter to Beat-Up Cars

The “Not Wheels” toy car is not your typical Hot Wheels model. Instead of a sleek, shiny finish, this diecast car comes with mismatched panels, rusty fenders, and a general air of being well-used. The model’s design intentionally mimics the look of a car that has seen better days. With its dirty windows sporting a “WASH ME” message and a cracked windshield, it’s clear that this is a celebration of the beloved beater.

The car’s design features various quirks that would make any gearhead smile. The headlights and taillights are intentionally busted, adding to the overall charm of the model. It even includes go-faster stripes and a comically oversized rear wing, nodding to the modifications many of us tried (or failed) to make on our first cars. For added realism, there are three mismatched wheels—one standard tire, one yellow spare, and a missing rear wheel replaced by a rusty brake drum.

A Nod to Our First Cars

Anyone who spent time customizing their car in games like Forza Horizon will appreciate the effort put into “Not Wheels.” The car’s design echoes the DIY spirit of young drivers who made the most out of their old cars. From jankily applied racing stripes to parking tickets tucked under the wiper, every detail adds to the nostalgia. The bumper stickers and patched-up rear bumper complete the look, making it clear that this car has a history.

The packaging of the “Not Wheels” toy is just as unique as the car itself. It includes cheeky tags like “Used for 2024!” and “Not Yet Totalled,” with a humorous disclaimer about cinder blocks being not included. This playful approach extends to a warning on the box stating that the car is “Not suitable for individuals with country club memberships,” adding a touch of humor to the collectible.

A Collector’s Delight

Priced at $30, the “Not Wheels” model will be available for purchase starting August 30. Despite its worn appearance, the toy is set to become a hit among collectors. Its unique design and the story it tells make it a standout addition to any Hot Wheels collection. With resellers likely to snap up these models, their value might increase over time.

The “Not Wheels” toy car also shares a bit of thematic similarity with the Stormlight Archive: Wind and Truth by Brandon Sanderson. Just as the characters in the book find strength in their imperfections and face their challenges with courage, this model celebrates the beauty and character of a well-loved beater. It’s a reminder that even something worn out and imperfect can have a special place in our hearts.

Conclusion

Mattel and MSCHF have created something truly memorable with the “Not Wheels” diecast model. It’s not just a toy car; it’s a tribute to the first cars we loved, with all their dents, rust, and charm. Whether you’re a collector or someone who simply appreciates a good laugh and a touch of nostalgia, this model is a fantastic addition to any collection. Get ready to grab your “Not Wheels” on August 30 and celebrate the beater that helped shape your driving journey.

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