Campbell Soup Company: After 155 years, the Campbell Soup Company is preparing to make a historic change. The company has announced that it will soon be known as The Campbell’s Company. This decision was shared during its annual investor meeting on September 10, 2024.
Why the Name Change?
The Campbell Soup Company is famous for its soups. However, over the years, the company has expanded into other types of food products. It now has a wide range of popular brands, including Pepperidge Farm, Goldfish, Prego, and Snyder’s of Hanover. The company’s president and CEO, Mark Clouse, said the new name will better reflect the company’s entire portfolio.
While Campbell’s will always be known for its soup, the name change shows that the company is now so much more. By removing the word “soup” from its name, the company hopes to highlight its growth and evolution. Clouse explained that the new name respects Campbell’s long history but also represents its future.
Campbell’s Brands
Over the years, the company has acquired a wide range of brands, which include:
- Cape Cod
- Goldfish
- Kettle Brand
- Lance
- Late July
- Milano
- Pacific Foods
- Pepperidge Farm
- Prego
- Snyder’s of Hanover
- Swanson
- V8
These are just some of the well-known names that fall under the Campbell’s umbrella. The change to The Campbell’s Company helps recognize the company’s entire collection of food and snack products, beyond just soups.
The New Chapter for Campbell’s
At the meeting, Mark Clouse also talked about the company’s future plans. He said that Campbell’s is now entering a new chapter. The company’s team is stronger than ever, and its portfolio has transformed. This change, Clouse said, will help Campbell’s continue to grow and succeed.
While the name is changing, Clouse assured everyone that Campbell’s will still love soup. The company will continue to focus on its soup business. The iconic red and white soup can will remain an important part of the company’s identity. The new name simply shows that Campbell’s is more than just soup.
When Will the Change Happen?
The new name, The Campbell’s Company, has not been officially approved yet. The change still needs to be voted on by the company’s shareholders. This vote will take place at the company’s annual meeting in November 2024. If approved, the new name will go into effect shortly after the meeting.
Even after the change, the company will still be known as Campbell’s. The iconic name and logo will stay the same. The only difference is that the word “soup” will no longer be part of the company’s official title.
Conclusion
The Campbell Soup Company is making a big change to its name after 155 years. By becoming The Campbell’s Company, the company is embracing its full range of products. From soups to snacks, Campbell’s is much more than what it was when it first started. This name change shows that the company is ready to grow and succeed in the future while still honoring its history.
Even though the name will change, Campbell’s will continue to be a brand that people trust and love. With its new name, the company is entering a new chapter, but it will always remain committed to making great food for its customers.
