Campbell Soup Company: After more than a century, the Campbell Soup Company is making a big change. The company is dropping the word “Soup” from its name. It will now be called The Campbell’s Company, with an added apostrophe.
This change is part of the company’s plan to evolve and grow. While Campbell’s is famous for its soups, it owns many other brands, including Pepperidge Farm, Prego, and V8. By changing its name, the company wants to show that it is more than just soup.
Why Is Campbell’s Changing Its Name?
The Campbell Soup Company has been around for over 150 years. It was founded in 1869 and has become one of the biggest food companies in the world. Over the years, it has added many other popular food products to its portfolio.
Campbell’s CEO, Mark Clouse, said the name change reflects how the company has grown. He explained that the new name will help people see that Campbell’s makes more than just soup. The company has a wide range of products, including snacks, sauces, and drinks.
At the same time, the new name keeps the company’s long history and reputation. Clouse called it a “subtle yet important change” that respects Campbell’s past while showing what it is today.
A Trend of Name Changes
The Campbell’s name change is not the first big company to drop part of its name. Recently, Twitter changed its name to X, and Dunkin’ Donuts shortened its name to just Dunkin’. These name changes often happen when companies want to show they are evolving or expanding.
For Campbell’s, the name change comes at a time when big food brands are facing new challenges. As prices go up due to inflation, many shoppers are buying more store-brand products to save money. Well-known brands like Campbell’s are under pressure to keep up with these changes.
Campbell’s History and Brands
The Campbell Soup Company started with a partnership between Joseph Campbell and Abraham Anderson in 1869. In 1922, the company officially became the Campbell Soup Company, and its soups became a household name. The iconic red and white Campbell’s soup cans even became famous through artist Andy Warhol, who used them in his artwork in the 1960s.
However, Campbell’s is much more than soup. It owns many popular brands, such as:
- Pepperidge Farm – known for cookies like Milano and Goldfish crackers
- Prego – a popular brand of pasta sauces
- Snyder’s of Hanover – famous for pretzels
- V8 – a line of vegetable and fruit juices
These brands help Campbell’s reach many different customers, offering a variety of food products beyond soup.
What’s Next for Campbell’s?
The name change to The Campbell’s Company still needs to be approved by the company’s shareholders. The vote will take place in November 2024, and if approved, the new name will take effect after that.
Despite the change, Mark Clouse has assured customers that Campbell’s will always love soup. The iconic red and white soup can will continue to be an important part of the company. The name change simply reflects the company’s wider range of products and its growth over the years.
