delta airlines tire explosion atlanta: Hartsfield-Jackson Atlanta International Airport is facing backlash after its official X account posted a highly criticized condolence message following a tragic incident. On Tuesday, a tire explosion at the airport led to the deaths of two Delta Airlines employees and serious injuries to another individual.
Instead of a respectful and straightforward message, the airport’s social media team included Delta’s “Keep Climbing” slogan in their tweet: “We send condolences to our partners as they continue to ‘Keep Climbing’ during this difficult time.” The inclusion of the corporate slogan amidst the grief was met with widespread criticism and disbelief.
Many viewed the tweet as profoundly insensitive, with some describing it as “brain dead thinking.” The tweet, which has remained online for nearly a day, has only fueled the outrage, with commentators questioning the judgment of the social media team.
In the wake of the incident, the public’s reaction underscores the importance of maintaining sensitivity and appropriateness in communications, especially in times of tragedy. The airport social media gaffe serves as a stark reminder of the need for careful consideration when crafting messages of condolence.
